Tales of the Cocktail is rocking New Orleans right now (man, I would kill to be there) and one of the cool announcements to come out of this gatherings is Absolut New Orleans. Absolut will be introducing this new flavor this afternoon. The company describes it as a mango flavor with a black pepper kick. Sounds intriguing!
“The way we’re describing it is a fruity vodka with a spicy kick, which is a way you could describe the city of New Orleans,” said Tim Murphy, vice president of marketing for Absolut. “It can also give a unique twist to the Hurricane recipe.”
Absolut New Orleans will be limited to 35,000 cases and is designed to benefit Gulf Coast rebuilding. Sales of the flavored vodka are estimated to raise $2 million for the cause. Absolut New Orleans will hit stores in August and should retail for around $19 a bottle.
“ABSOLUT NEW ORLEANS is expanding the reach of traditional spirits and redefining the way we think about our products. We’re confident our consumers will be energized by this unique flavor experience and the opportunity to make an impact with each sip,” said Tim Murphy. “ABSOLUT NEW ORLEANS is the first in a series of limited edition flavors that will evoke new ‘tastes’ while celebrating and supporting diverse cities.”
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